Google News Initiative
A series of case studies showcasing the impact of Google News Initiative’s partnerships with newsrooms around the world
The Ask
Show how journalists and publishers are coming up with innovative solutions to real challenges—with support from the Google News Initiative behind them
My Contributions
Managing Director / Creative Director / Director
Content Strategy, Pitch, Scope & Budget, Account & Project Management, International & Domestic Production, Creative Direction, Story Producing, Creative Treatment, Copywriting, Directing, Post Supervision, Localization
These stories have been used across the Google News Initiative website, social channels, and at key moments for events.
Beyond the docu-style framework, we developed a secondary approach that allowed us to tell stories with only design and photography—which was helpful for journalists and publishers who had limited availability.
We leveraged the footage we captured to create short social videos. These increased awareness around the work of the Google News Initiative and helped promote upcoming events and workshops.
We also shared photography and pulled quotes to further support content needs for web, social, and events.