Columbia University
A launch campaign to build excitement around the new campus of Columbia Business School
Studying the intentions of the architecture, it was clear how every aspect of the campus was designed to bring people together. To highlight this idea of intersectionality, we created a series of short vignettes. Each shows how people come together around a specific moment and place.
Because these scenes are pivotal to the anthem, the scriptwriting process between vignette and anthem happened in tandem to ensure the visual storylines could support one another.